Marketing programs aren’t born from a creative concept. Creative concepts are generated through a systematic approach to campaign development and execution. A process rooted in the understanding of behavioral intelligence, your audience's perceptions, interests and behaviors and what messaging motivates them to action.

This is what makes up the foundation of Sandoval’s process. Whether we are developing a campaign, media, messaging, branding, or PR strategy we begin by framing the issues at hand and building a research plan to develop strategic insights that help uncover possible solutions.