An Awarding Evening

On Thursday, September 4, at La Paloma Country Club, Tucson’s advertising community gathered for one of the year’s most inspiring evenings: the Tucson Advertising Federation Education Foundation (TAFEF) Hall of Achievement Ceremony. The event recognized outstanding professionals who continue to shape the future of advertising, media, and creative industries in Southern Arizona.

✨Honorees included:

* Silver Medal Award: Steve Earnhart, iHeartMedia
* Hall of Fame Inductees: Alan Michaels, Children’s Advocacy Center of Southern Arizona
* Ray Frieders, Saguaro City Music Theatre
* Ad Pro of the Year: Sonia Ruiz-Monson, iHeartMedia
* Next Gen Award: Shayla Sandoval, Sandoval Creative

As a team, we couldn’t be more honored to be led by the pillar that is Shayla Sandoval. She epitomizes the hope found in the next generation of advertisers. Her work ethic, steadiness, and vision go far beyond “just doing the job”—qualities that inspire our team daily.

While Shayla is quick to brush off recognition, we are not surprised that she has been honored with the Next Gen Award. Her contributions represent the future of this industry, and we are proud to celebrate her alongside such an accomplished group of honorees.

Congratulations to all of this year’s award recipients—and once again to Shayla. Your leadership continues to remind us why creativity, dedication, and community matter most. ✨🎬💙