Agency History
Sandoval Creative began as a production company and design firm, collaborating with prominent local and national ad agencies. Led by Roman Sandoval, the company quickly attracted attention, with clients frequently requesting more services. Recognizing the demand, Roman drew on his extensive experience in full-service advertising to transform Sandoval into a full-service agency, offering everything from creative development to media planning and buying. By integrating these services, Sandoval became a one-stop shop, handling every step of the marketing process in-house. This seamless approach ensures that clients’ needs are not just met, but often exceeded.
Perceiving the fast changing media landscape, Roman added Public Relations services to the Sandoval offerings. Sandoval Public Relations (SCPR), its own branch of Sandoval Creative, customizes campaigns around specific client goals and objectives. With a dedicated expert leading PR efforts for the team, SCPR has successfully achieved national and international publicity for its clients.
With a growing roster, SCPR offers unmatched flexibility to meet any need a client may have by leveraging the expertise of its advertising agency arm, Sandoval Creative, to ensure a robust set of offerings and reporting capabilities.
Offerings include but aren’t limited to, crisis management, image creation and management of publicity events. SCPR will conduct competitor analysis and create strategic suggestions on how to best maintain client reputation and optimize community presence. SWOT, target audience analysis, tone and voice synopsis and daily monitoring are also offerings.
Roman Sandoval – Principal & Creative Director/President
Roman is a 5th generation Tucsonan with over 30 years of experience in marketing, advertising, design, commercial production, business development, and creative direction. Roman’s first 10 years in advertising were spent in the agency business producing local, national and international campaigns for clients such as Arizona Office of Tourism, Circle K and The Arizona Lottery. He continued his career in national broadcast development and media for clients such as Merz Pharmaceuticals. Since establishing Sandoval Creative, Roman has continued his specialty in media and brand development from international companies such as Roche Pharmaceuticals, Omnicell and Bayer Pharmaceuticals to regional companies like Nova Home Loans, as well as local clients such as Carondelet Health Network, Tucson Federal Credit Union, and Casino Del Sol.
Roman has extensive knowledge in national and international campaign development along with a firm understanding that although media strategy continues to be a key component of the creative and deliverable construct, production quality will always be the North Star at Sandoval Creative. Roman is a hands-on president that prides himself on consistently delivering projects on time and on budget. Roman oversees client services and creative development.
Additionally, Roman is heavily involved in the community and has served on many local boards such as The Boys and Girls Club of Southern Arizona and the Community Foundation of Southern Arizona. He is a founding member of the Latino Community Fund and is a retired president of the American Advertising Federation Tucson Chapter, as well as an active member.
Edith (Edie) Sandoval – Principal & CEO
Edie is also a native Tucsonan and is the CEO of Sandoval Creative Inc. Edie oversees business operations and finance. With over 25 years of experience in the legal, finance and business development sectors, there could not be a better steward of Sandoval’s and its clients’ finances. She is the point-of-contact for any financial, invoice and billing questions from clients, as well as media vendors. Edie handles millions of dollars in billing yearly while safeguarding our clients’ investment and trust. Her accounting team consists of one of Arizona’s most experienced advertising agency financial consultants, along with our accounting firm R&A CPAs. Edie works closely with our financial consultant to make sure financial reports are accurate. Transparency of financial reports remains the highest priority for our business when it comes to our client partnerships. Edie’s precise attention to detail to the budgetary guidelines and expenditures is of the utmost importance when managing not only business finances, but more importantly when managing the media budgets and expenses entrusted to Sandoval.
Shayla Sandoval, MPA – SVP Client and Creative Services
Shayla stands as the key point of contact for each of Sandoval’s clients, next to Roman. She oversees each project from conception to completion walking alongside every client each step of the way so they are never left in the dark. Shayla’s graduate research in Public and Nonprofit Management has allowed her to view a disconnect between the advertising and the nonprofit & public sectors and aims to bridge those two sectors to benefit the societal and economic development of Southern Arizona.
Romy Sandoval – SVP Business Development
Romy Sandoval brings a unique analytical perspective to her work, rooted in a deep passion for understanding complex economic and social systems. Combining her analytical expertise with her lifelong involvement in her family’s creative business gives Romy a comprehensive understanding of both business operations and creative services.
Her professional journey includes a formative clerkship with the Arizona Attorney General’s Office, where she worked on complex legal matters involving state agencies and public policy initiatives, providing critical research and analysis for the office’s legal team. Her work at Sandoval started with contributing in productions and assisting with financial reconciliations before her current position.
With a Bachelor of Science in Business Economics and a Juris Doctorate from the University of Arizona, Romy’s academic journey was marked by rigorous research, including published works exploring Missouri’s economic recovery during the Great Depression and an in-depth analysis of the economic and social impacts of tiny living, which was published in the Arizona Journal of Environmental Law and Policy. During law school, she focused on transactional law, completing advanced coursework in antitrust, business, and organizational structures.
Beyond her professional pursuits, Romy is deeply committed to community engagement. She is actively involved with Big Brothers Big Sisters and has dedicated six years to coaching softball at Tucson High School, reflecting her passion for youth development and public education. A creative spirit at heart, Romy explores various artistic mediums, from drawing and painting to ceramics and jewelry making, embodying the innovative spirit of Tucson’s professional landscape.
With over 30 years of experience internationally in marketing, communications, and public relations, Courtney Pulitzer brings a strategic, creative, and results-driven approach to every project. From New York to Paris to Tucson, she has built engaged communities, launched successful campaigns, and elevated brand visibility across sectors including arts, tech, finance, hospitality, and nonprofit.
Our Team
The rest of Sandoval Creative is made up of full time media, production, and public relations teams dedicated to exceeding the expectations of our client base. With in-house producers, designers, digital media strategists, and media support staff. Sandoval has the resources to plan, execute, and deploy every element of a marketing campaign. Whether that campaign is implemented for 3 months or a full year, our strategy drives results in any and every industry.